JOJO

JOJO is a small city house in Tel Aviv, set in the Noga District between Neve Tzedek and Jaffa. The property is designed as accommodation with a residential feel, combining the comfort of a home with the energy of an urban neighbourhood. Its character comes from the contrast between the building’s rough, expressive walls and more delicate hotel-style details such as quality linens and towels.

The rooms are presented as cosy and recently renovated, with a calm interior suited to travellers who want a base with personality rather than a conventional, formal hotel atmosphere. A shared area includes refreshments, while the property also has a small terrace. The overall setting is informal and sociable, with spaces intended to support a stay that feels connected to the surrounding city.

JOJO’s location is one of its defining features. The Noga District is surrounded by restaurants, bars, galleries and shops, giving guests access to everyday neighbourhood life without requiring a long journey across town. Florentine is around a six-minute walk away, and Jaffa’s flea market is around eight minutes on foot. Alma Beach, the Old Railway Station at HaTachana and the Suzanne Dellal Centre for Dance and Theatre are also within walking distance.

Further walks lead towards Neve Tzedek and Jaffa Port, while the nearby streets provide a natural starting point for exploring the city on foot. The location works particularly well for travellers interested in galleries, independent shops, nightlife, food and the historic streets around Jaffa. It also suits guests who value a compact, characterful place to return to after time spent outdoors.

JOJO is best understood as a design-conscious city stay rather than a restaurant or a resort. The combination of a renovated urban building, home-like common spaces, practical room comforts and a neighbourhood setting gives it an approachable character. Its position near the coast and several cultural districts makes it a useful base for exploring southern Tel Aviv and Jaffa.