Moo v Moo
Tel Aviv
At a glance
Moo v Moo combines a butcher shop and a Hebrew restaurant at Herzl Street 177 in Rehovot. The venue occupies one of the city’s older buildings, renovated in a way that preserves its character while providing a comfortable setting for dining. Its identity is closely tied to the craft of working with meat, from selecting and breaking down cuts to aging, preparing and serving them.
The butcher shop and restaurant operate as parts of the same business. The butcher counter offers a broad selection of cuts, while the kitchen uses meat from the shop in a menu built around beef, lamb and chicken. The connection between the two sides gives the restaurant a practical, produce-led character, with the quality and preparation of the meat at the centre of the experience.
The menu includes starters such as beef carpaccio, beef tartare, chopped liver, pulled-meat bites, lamb kebab and roast beef. Main courses range from thinly sliced beef and aged-meat burgers to chicken schnitzel and pasta. Salads bring lighter choices to the table, including green salads, fattoush, Caesar salad, tomato salad and combinations built around fennel, kohlrabi, herbs, labneh and nuts. Chips, mashed potato, potato crust and dressed leaves provide accompanying options.
For diners interested in the butcher-shop selection, the venue works with dry-aged cuts matured for around 45 days. Choices include rib-eye, porterhouse, New York strip, veal fillet, Denver steak, rump, picanha and lamb cuts, with the selection changing according to availability. The butcher-shop team can explain the different cuts and their uses, making the site relevant both for a restaurant meal and for purchasing meat to prepare elsewhere.
The atmosphere is relaxed and welcoming, with warm service and a clear focus on the food. The restaurant also provides a children’s menu with familiar choices such as a burger, schnitzel and pasta. A vegan burger and several salads offer alternatives within a menu that remains primarily centred on meat. For those travelling from Tel Aviv, Moo v Moo provides a destination in Rehovot for a meal connected directly to a working butcher shop rather than a standalone dining room.
Accessibility is part of the venue’s facilities, including an accessible entrance, a ramp, accessible parking and an accessible restroom. The combination of a butcher counter, aging refrigerators, delicatessen elements and restaurant tables makes Moo v Moo suitable for diners interested in both the preparation and the serving of meat.